This guy isn't a hero so much as he is a "beer-o."

Check out this thirsty fella riding a tube in the Willamette River in Eugene, Ore. Sure, he falls into the water, but if you watch closely, you'll notice that in one hand he's holding a beer -- and he refuses to let that arm go under water, thus saving the beer because he's got his priorities locked up tighter than the remaining tall boys in his cooler back on shore.

Go ahead and criticize if you must, but let's be honest: if you were enduring the rough day of recreation this guy is, then you'd do whatever you could to save your beer, too. He's earned his drink.