There's something great about living in New York and getting to experience all of the trendy new things before anyone else. As someone who comes from the Midwest, it's cool to be at the front of the line for once.
If someone made you a grilled cheese sandwich and then gave you a $200 check you would most likely ask if it was dipped in gold. They'd say yes. That's just how this special menu item is made at Serendipity 3 in New York City.