Sam Rubin from KTLA News in Los Angeles wasn't quite expecting this when he interviewed Samuel L Jackson about his latest movie, the new remake of Robocop, which opens in theaters this Wednesday (Feb 12th). Seems Rubin thought Samuel L was Laurence Fishburne. Sam did not take kindly to this.

Here's Fishburne's Kia commercial from the Super Bowl that seemed to have caused the confusion.

Rubin as since apologized.