Mallomars Are Back in the Hudson Valley!

Everyone's favorite marshmallow treat is officially back in season.  Stores throughout the Hudson Valley have started stocking their shelves in anticipation of the crazy hoarding that goes on every year when Mallomars first go on sale.

The famed cookies first went on sale back in 1913 and were only sold from September through March.  The reason was due to warm weather melting the chocolate as it was delivered to stores.  Today, refrigerated trucks could easily solve that problem, but the hysteria surrounding "Mallomar Season" has made the summer intermission of sales more of a marketing decision than a practical one.

Why do we love Mallomars so much?  It may just be a New York thing.  An incredible 70% of all Mallomar sales come from the New York metropolitan area.  So stock up and enjoy... we only have 6 months left!

Did you find Mallomars in your local store yet?  Let us know in the comments section below.