Did You See This Small New York Business’ Super Bowl Spot?

A small, local company just north of Albany landed a 30-second commercial during the Super Bowl.

Death Wish Coffee didn't have scrape together all of their life savings just to pay for the spot, they actually won the national commercial from a contest held by Intuit QuickBooks. Mike Brown, the company's owner, decided to enter the "Small Business Big Game" competition in hopes of getting his company exposure to over a hundred million viewers.

Intuit QuickBooks awarded one small business with a 30-second commercial during last night's Super Bowl. The winner was determined by an online vote of 10 finalists, including Vidler's 5 & 10, a variety store in East Aurora located in Eerie County.

Once Death Wish Coffee found out that they made the final 10 they started an all-out campaign. The company flooded New York events with flyers and bumper stickers and even enlisted the help of celebrity customers, like legendary guitarist, Zakk Wylde and Ice Road Trucker Lisa Kelley, to ask their fans for support.

Although voting ended in November, Death Wish Coffee had to wait almost two months to find out if their commercial was the winning ad. In January they were surprised with the big news during an interview:

Now, the small New York coffee business is a household name. Super Bowl 50 was watched by 114.4 million viewers, setting an all-time ratings record. Death Wish Coffee's commercial was also watched over 2 million times online. If you happened to miss it during a bathroom break here it is.

What do you think?  Did Death Wish Coffee deserve to win? You certainly can't argue that the commercial was better than some of the ads run by giant corporations that probably should have known better.