Coming To Stores: The 99-Pack of Beer
You've heard of 99 bottles of beer on the wall... but what about 99 cans of beer in a pack? The 7-foot pack weighs 82lbs and has enough beer to throw a full sized party with.
In this video, Austin Beerworks shows off their super-duper-sized suitcase, er... coffin of beer. And no, it's not a joke. 99-packs of Peacemaker Anytime Ale will be available for the bargain price of $99. That's a buck a beer... a great price, even if the beer only rates a measly "okay" from BeerAdvocate.
Because the giant cardboard case is too large to fit in the fridge (it takes at least two people to safely carry), it's constructed to be filled with ice after opening, keeping the beer cold throughout an average party. According to Business Insider, the brewery plans on shipping 20 cases per week to as-yet-unannounced stores in the Austin, Texas area.
Would you buy a 99 pack of beer?