Big beer may have just got a lot bigger. But can the proposed merger help weakening sales in the US and Europe?

SABMiller accepted in principle a takeover bid worth $106 billion from Anheuser Busch InBev. The combined company would control nearly a third of the global market

The Belgium-based AB InBev, produces Budweiser, Corona, Stella Artois and Beck's. London's SABMiller, has Miller Genuine Draft, Peroni and Milwaukee's Best among its 200 or so brands.

 

 

If completed, it would be the biggest beer deal ever and among the top five acquisitions of all time.

Antitrust regulators will closely monitor the deal amid concerns that the combined company would hold too much power in key markets, resulting in higher beer prices for consumers.

In order to get the merger past the the U.S. Department of Justice, the firms could be forced to sell some of their assets in the country, including SABMiller's stake in the MillerCoors joint venture, says CNN.

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