‘Army West Point’ Unveils New Brand Identity, and Logo For Teams

The Academy unveiled their rebranding effort, after working with Nike for the last 18-months. 

The rebranding program has officially changed its name from 'Army' to 'Army West Point' while introducing a brand new primary logo, "The Athena Shield"  and updated uniforms for all of its athletic teams.

All of their sports teams will use the new logo.

They will still use "Black Knights" as a nickname.